“Why should I bother with a blog if I would never read one to find a plumber? People just read reviews and look at products. That’s all they care about.”
While it’s true that many people rely heavily on reviews and product information when searching for services like plumbing, having a blog plays a critical role in getting you found in the first place. Here’s why:
A well-optimized blog helps your website rank higher on search engines like Google, increasing the chances of people finding your business when they search for plumbing services. Even if potential customers don’t read the blog, search engines do. The blog helps demonstrate your expertise, which Google values, boosting your overall ranking.
“Content is the foundation of SEO. It’s what Google and other search engines rely on to understand who you are, what you do, and why you’re relevant. Even if users don’t read every word of your blog, it helps your site rank, attract traffic, and build credibility.” – Rand Fishkin, Co-founder of Moz and SparkToro
Once someone lands on your website, the first things they see are your reviews, contact details, and the proof of your quality services. So, while the blog might not be the first thing they read, it plays a significant role in getting your business to appear first in their search. Without it, your competitors could easily outrank you, and you could miss out on potential leads.
In short, blogs aren’t just about getting read—they’re about getting found. When potential customers find you, everything else falls into place.
