In today’s fast-paced digital world, staying on top of Google search results is critical for any business, especially local ones. But as Google evolves, so do the ways users find the information they need. Traditional SEO strategies that once dominated search results are no longer enough. Enter AI-generated overviews, a new frontier in search engine...

"Why should I bother with a blog if I would never read one to find a plumber? People just read reviews and look at products. That’s all they care about."

While it's true that many people rely heavily on reviews and product information when searching for services like plumbing, having a blog plays a critical role...